BSC Blog
Audio Branding and Marketing
Audio branding and marketing is a vocabulary word we don’t hear very often, but it is a powerful technology. A memorable and positive customer experience is dependent on creating sensory messaging about your brand. We know that your brand isn’t just a logo, but rather
How to Open a Restaurant in Texas
Lots of Americans are quitting jobs in droves as the COVID pandemic has changed the face of work for many. Opening a restaurant is something that many romanticize as fulfilling and rewarding. However, being profitable in the restaurant business is very tough and requires a
Reimagining the Drive-Thru Model
Reimaging the drive-thru model means rethinking what we already know as a norm. A lot has changed in the past two years in the restaurant industry. The industry transitioned from being dine-in-dominated to exponential growth for drive-thru lanes. Quick service restaurants and their drive-thrus made
America’s Top 7 Fast-food Restaurants in 2021
Who are America’s top 7 fast-food restaurants? Fast food is a popular food choice for providing a meal solution for families. It’s no surprise why the quick-service restaurant industry in the United States is one of the most well-established globally. Fast-food restaurants have transitioned amid
How to Increase Drive-Thru Order Accuracy
Drive-thru order accuracy is THE game changer with customer experience. Call it the upside of the pandemic – drive-thru lanes saw an all-time high order volume in the last year and a half. Many food chains, including Taco Bell, Chick-fil-A, McDonald’s, Wendy’s, increased the number
Panasonic Attune II Headset
Panasonic Headsets Deliver Quality Sound with Noise Blocking What’s a drive-thru without fast service and accurate orders? It’s a hit on your brand reputation. Communication quality is essential to the performance of any drive-thru restaurant. Mismanaged and noisy drive-thru environments, interruptions in smooth communication, and
Scent Marketing – Defining Brands Through Smell
The future of brand communication is multidimensional. It’s no longer about promoting the product with its features, price, or status and customers will come running to buy them. These are customers who are well-traveled and explore different brands for their uniqueness and enriched personalized features
COVID-19 Brings New Wave of Drive-Thru Eating Culture
The rampant spread of COVID-19 has been unprecedented and has impacted every aspect of daily life from the way we travel, shop to work, and most importantly, eat. As a result of nationwide stay-at-home orders, restaurants, in particular, are forced to adjust quickly to this
Drive-Thru Communications Equipment New vs. Refurbished
According to an October 2019 study by the National Restaurant Association, 92% of American consumers visit a drive-thru restaurant at least once a month. Convenience and speed of service are quintessential reasons why so many Americans choose to order food via a drive-thru. Drive-Thru Communication
Analog to IP Camera Migrations
Video Surveillance Is a Hot Commodity for Business and Industry The history of our country has been forever changed based on video surveillance and the prevalence of digital cameras. We have body cams, dash cams, property surveillance, ATM cameras, and more. This means that someone
Drive Thru Optimization Timers
Today, over 70% of quick-service restaurants’ traffic comes from the drive-through lanes in the food industry. Customers queue up in these lanes, mainly for speed, accuracy, and quality of the food & service. Business owners know the value of these components and continually strive to
5 Lessons Learned By Restaurants During COVID
The unprecedented coronavirus pandemic brought drastic shifts in every industry, and restaurant service delivery was hit hard. The supply chain was disrupted, and the CDC put strict guidelines in place, forcing many restaurants to shut their dining rooms for an indefinite period. Consumers had to