The future of brand communication is multidimensional. It’s no longer about promoting the product with its features, price, or status and customers will come running to buy them. These are customers who are well-traveled and explore different brands for their uniqueness and enriched personalized features

The rampant spread of COVID-19 has been unprecedented and has impacted every aspect of daily life from the way we travel, shop to work, and most importantly, eat. As a result of nationwide stay-at-home orders, restaurants, in particular, are forced to adjust quickly to this

According to an October 2019 study by the National Restaurant Association, 92% of American consumers visit a drive-thru restaurant at least once a month. Convenience and speed of service are quintessential reasons why so many Americans choose to order food via a drive-thru. Drive-Thru Communication

Video Surveillance Is a Hot Commodity for Business and Industry The history of our country has been forever changed based on video surveillance and the prevalence of digital cameras. We have body cams, dash cams, property surveillance, ATM cameras, and more. This means that someone

Today, over 70% of quick-service restaurants’ traffic comes from the drive-through lanes in the food industry. Customers queue up in these lanes, mainly for speed, accuracy, and quality of the food & service. Business owners know the value of these components and continually strive to

The unprecedented coronavirus pandemic brought drastic shifts in every industry, and restaurant service delivery was hit hard. The supply chain was disrupted, and the CDC put strict guidelines in place, forcing many restaurants to shut their dining rooms for an indefinite period. Consumers had to

Texas restaurant operators must have a unique protocol that encompasses a disaster contingency plan as their operations directly affects public health. We learned through the recent hard freeze in Texas, and multiple hurricanes with floodwaters that being prepared with an operations disaster contingency plan is

With the global health crisis spilling into 2021, we are still witnessing changed consumer behavior and instability in the restaurant industry. The dining room restrictions and limitations resulted in the closure of many restaurants. For the survivors, it’s a new world thanks to drive-thru innovation.

The drive-thru guest experience is in the spotlight. Back when the concept of drive-thrus originated, the convenience of picking up dinner on-the-go was the biggest attraction for customers. But that was just the start. Consumers are now looking for speed, quicker service, customization and especially

Restaurant changes in 2021 will continue when it comes to everything. Earlier in March, Gov. Greg Abbott lifted the state-wide mask mandate in Texas. The feelings were mixed as the pandemic isn’t over, and the debate sped through the state, especially within the restaurant industry.