BSC Blog
Marketing Automation and Technology Innovation for Drive-Thru Restaurants
Marketing automation and technology innovation has allowed drive-thru restaurants to become a staple in the American way of life. It is critical for business owners to invest in marketing automation and technology to track customers, manage inventory, and streamline marketing efforts. Investing in the right
Restaurant Technology Spending Boosts Business
Restaurant technology spending is always a consideration for each new budget year. The restaurant industry is always looking for new ways to improve efficiency and boost business – or the bottom line. One area that has seen a lot of growth in recent years is
3 Ways to Elevate Restaurant Customer Experience [CX]
3 Ways to Elevate Restaurant Customer Experience [CX] Are you paying attention to your customer’s changing needs? We hope the answer is a yes. Most owners would agree that a restaurant’s brand and success no longer depend on the food alone. The restaurant industry is
The Rise of Ghost Kitchens
Ghost kitchens are restaurants that exist only as an online order and delivery service. They have no physical location, and the food is prepared in a central kitchen. Several reasons are behind the growing popularity of ghost kitchens over the past few years. Here’s what
How Social Media and Technology Boost Restaurant Sales
Social Media and technology are powerful bottom-line catalysts for restaurant businesses. Restaurants have always been a big part of our social life and social media is an essential part of how we communicate and share experiences. It should be no surprise that social media also
Google Review Restaurant Scam Hurts Houston Businesses
There is a Google Review restaurant review scam happening that you need to know about. It’s unfortunate, and the scammers have not left out Houston restaurants. Google restaurant reviews have become the gold standard for customers wanting to find great new restaurants to try. Every
Are Multiple Drive-Thru Lanes Good for Customer Experience?
With multiple lanes and vertical concepts, is the future of drive-thru disruption coming in early? It sure looks bright, with 57% of respondents to a QSR study stating that they would order from fast-casual restaurants more often if more had drive-thru lanes. The concept and
Drive-Thru Optimization Technology
The relatively traditional concept of ‘drive-thru dining’ showed its true potential in the pandemic’s testing times. It boosted restaurant sales like no other food segment and also clearly established one thing – Customer Experience. The QSR sector touched its peak consumer spending exceeding three hundred
Adding Profit With a Drive-Thru Window
Adding Profit With a Drive-Thru Window Restaurants Add Profit with a Drive-Thru Window A drive-thru window has proven to add profit to the bottom line of fast casual restaurants. Grabbing a meal at a fast-food restaurant became more than convenient, it became a necessity for
Polished Casual Restaurants Elevate the Dining Experience
The popularity of quick-service restaurants like Chick-fil-A, McDonald’s, Taco Bell, and Whataburger grew immensely in these last two years. While the restaurant segment catered to the growing demands with hygienic food and quick service, consumers continued to look for more. As diners re-emerged from limited
Audio Branding and Marketing
Audio branding and marketing is a vocabulary word we don’t hear very often, but it is a powerful technology. A memorable and positive customer experience is dependent on creating sensory messaging about your brand. We know that your brand isn’t just a logo, but rather
How to Open a Restaurant in Texas
Lots of Americans are quitting jobs in droves as the COVID pandemic has changed the face of work for many. Opening a restaurant is something that many romanticize as fulfilling and rewarding. However, being profitable in the restaurant business is very tough and requires a
