Restaurant technology spending is always a consideration for each new budget year. The restaurant industry is always looking for new ways to improve efficiency and boost business – or the bottom line. One area that has seen a lot of growth in recent years is spending on restaurant technology. Restaurants can now take advantage of a wide range of technologies that help streamline operations, improve efficiency and improve customer satisfaction. But is this investment paying off? Let’s understand if spending on restaurant technology can boost your business.

The Role of Restaurant Technology in the Restaurant Industry

The restaurant industry is fast-paced and ever-changing, requiring restaurant owners to stay updated with the latest technological trends to remain competitive. Technology has completely transformed the restaurant experience, from ordering and payment processing to customer convenience and analytics.

According to a survey by Deloitte, consumer demands for convenience and seamless digital experiences are rising. Convenience is a top priority for customers, meaning drive-through, takeout, and delivery are crucial. When it comes to technology, consumers demand digital engagement from restaurants and expect cutting-edge restaurant technology options that recognize them and know their preferences. (Chick, 2021)

(Image Credit: Deloitte)

Here are some ways in which restaurants are investing in new technology.

Mobile Ordering Systems

Online ordering allows customers to browse menus on their smartphones and decide where they want to eat without having to wait at a counter or talk on the phone. Customers can get real-time updates on their order status, which gives them more control and peace of mind.

A robust online ordering system helps increase restaurant engagement as it allows restaurants to send out specials that may have yet to be available at certain times. Restaurant owners can also receive instant customer feedback and quickly adapt to customer needs. (CRISP, 2021)

Point-Of-Sale Systems

Point-of-sale systems enable restaurants to collect valuable data about customers’ preferences. This allows them to build better-targeted marketing campaigns and differentiate themselves from other competitors in the industry.

Is Spending on Restaurant Technology Helping the Business?

With restaurant profits tightening and the industry transforming, restaurant owners are looking for new ways to reduce costs and increase efficiency. For many restaurant owners, investing in restaurant technology is seen as a way of providing new cost-saving opportunities, a more efficient way of running their business, and improved customer experience. 

Benefits of Using Restaurant Technology

From online ordering systems and reservation capabilities to delivery options and mobile payments, restaurant technology has drastically changed how we dine out.

One of the main benefits of restaurant technology is improved efficiency. Mobile ordering systems are much faster than waiting in line or calling over a server. At the same time, reservations can be booked quickly, enabling restaurant management to plan their staffing accordingly.

The restaurant tech revolution also strengthens customer relationships as restaurants can now quickly reach their customer base through e-mail campaigns, push notifications, and surveys which help to maintain customer loyalty.

All in all, restaurant tech isn’t just here to stay—it’s here to thrive! It offers numerous advantages that help restaurant owners run an efficient operation while simultaneously providing customers with a convenient dining experience.

Considerations to Make

Restaurant technology benefits restaurant owners, but there are also some things that restaurant owners should consider.

The cost of installing restaurant technology can be a significant investment depending on what kind of system is needed to run a restaurant efficiently. The ROI on the upgrade should pay for itself and more. Higher profit margins and increased churn of customers are competitive advantages. 

Restaurant tech can change quickly and needs regular maintenance to keep everything running smoothly. Sometimes, staff may require additional training to get up to speed with the new restaurant tech systems. Your equipment vendor will help with this training process. 

Making the Leap to New Technology

There is no shortage of innovative solutions designed specifically for the restaurant industry. If you opened more than five years ago and haven’t had an equipment upgrade, it’s time to review your technology. 

Investing in restaurant technology should align with your vision of how it will benefit your business’s overall strategy. With the right approach, restaurant technology will give your business a competitive edge and drive long-term success.

Restaurant technology has revolutionized how restaurants operate by providing them with the tools necessary to keep pace with the ever-evolving demands of modern diners. With technology continuing to develop rapidly, restaurants must stay abreast of these advances to win.

Are You Ready to Increase Profits and Improve Customer Satisfaction? 

When it comes to technology, Business Sound and Communications is your technology resource for a heightened customer experience providing personalization and convenience. We are family owned and operated and have served Houston and surrounding areas for over 25 years. This gives us a competitive edge in sales and service of drive-thru communications, digital menu boards, POS systems, timers, scent marketing, surveillance equipment, and more. 

We are a long-term solution for drive-thru operations, quick-serve restaurants, fine dining, and hospitality industry businesses. We are here to help your operations run efficiently, accurately, and timely, resulting in delighted customers. We represent Panasonic, HME, PAR, MoodMedia, and ICRealtime. You can call us at (281) 590-3400. 

Works Cited

Chick, Jean. “The Future of Restaurants Survey 2021.” Deloitte United States, 6 Dec. 2021,

www2.deloitte.com/us/en/pages/consumer-business/articles/restaurant-future-survey-technology-customer-experience.html. 

CRISP. “Technology Is Transforming the Restaurant Industry.” CRISP, CRISP, 17 Aug. 2021, 

www.crispqsr.com/post/technology-is-transforming-the-restaurant-industry.